News Release

Sockeye Supply Chain Continues Corporate Growth with Addition of Direct Sales Team

David Shobrook and Gaurav Chhabra Join Sockeye

Cupertino, Calif. (May 29, 2007) – Sockeye Supply Chain, a provider of supply chain software solutions, today announced the addition of a direct sales team to help further the company’s business growth and cultivate new business relationships. Joining the new sales team are David Shobrook, who will serve as East Coast sales director, and Gaurav Chhabra, who will serve as a field applications engineer. Sockeye has also added an inside sales department to increase the company’s market presence and increase lead generation.

Prior to joining Sockeye, Shobrook founded March Computer Systems, a software firm which developed, sold and installed sophisticated production control software for IBM mid-range hardware. At the time of its sale, March was recognized as one of the leading companies in its field, having built a reputation for high quality customer service. After the sale of March, Shobrook joined System Software Associates (SSA) in Europe as the sales manager in Finland, where he signed an $8 million new business deal, the largest in SSA Europe’s history and he also created the sales team in Europe. In his new role, Shobrook will work closely with Alan Deeter, Sockeye’s vice president of sales, to build the direct sales team on the East Coast, identify new business opportunities and configure and deploy solutions adapted to address customers’ supply chain needs.

Chhabra, a software engineer, worked for a number of technology companies prior to joining Sockeye, including Infosys and Roamware, Inc., where he designed, developed and implemented software for clients like DHL and AT&T. Before joining Sockeye’s sales team, Chhabra served as a professional services consultant for the company and was actively involved in product deployments at customer sites. In his new role, Chhabra will bring his knowledge of supply chain event management and product deployments to the customer base, helping the area sales managers to identify, qualify, manage and close new business in the region.

“Sockeye is entering a growth period, and establishing the direct sales team is one of the key components to the success of our business,” said Alan Deeter, Sockeye’s vice president of sales. “We will continue to build our sales team over the next year, and have retained the services of an inside sales team to help us ramp up activity quickly. We’re excited to have David and Gaurav join the Sockeye team. Their efforts and experience will enhance our ability to identify new customers and deliver supply chain solutions that address each customer’s unique needs.”

About Sockeye Supply Chain

Sockeye Supply Chain’s software enables companies to improve multi-tier supply chain performance with speed and efficiency through inventory reduction, increased profitability and reduced risk. Designed specifically to address customers’ unique supply chain needs and challenges, Sockeye’s flexible and adaptive technology enables customers to deploy collaborative business processes with ease while delivering maximum supply chain velocity, improved visibility and reduced risk. For more information, email info@sockeyesupplychain.com or visit the Web site at www.sockeyesupplychain.com.

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Sockeye Supply Chain is a registered trademark. Other company names and products are trademarks or registered trademarks of their respective companies.

Media Contacts: Aimee Yoon
Dotted Line Communications
617-275-7082
aimee@dottedlinecomm.com